Tag: skincare

In Japan, beautiful skin is described as fair and smooth meaning bihaku is one of the vital principles in Japanese skincare. A term coined in the early 1900s, it literally means “beautiful white” and also refers to cosmetic products that have a skin whitening or brightening function. Bihaku products are often formulated with vitamin C and very popular among Japanese

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Mochi-Hada (Rice-Cake Skin) is the national obsession of Japanese women. A term inspired by the deliciously soft and chewy Japanese dessert, it describes the gorgeously plump and supple complexion that everyone dreams about. With that baby-soft skin, you will no longer need to wear a heavy coverage foundation but can instead focus on an effortless, natural makeup look. To achieve

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Nothing can stop meeth from sharing Japanese beauty wisdom with our fans!  In September last year, meeth opened our flagship store in Aoyama, Tokyo, inviting new customers to see our products up close. It was a milestone for meeth as we exclusively sold our products online in the past. We see an opportunity to combine offline and online experiences, and

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Your skin has different needs as you move through life but figuring out how to best care for it and meet its needs can be a challenge. Whether you are in your twenties with skin that is plump and firm with a complexion that glows with little effort or in your fifties when more attention is needed, it can be

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A new discovery of skincare superstar, Pentavitin, enhances skin’s beauty day after day. Known as Saccharide Isomerate, it is a 100% naturally derived plant extract. This carbohydrate complex performs wonders for your skin with a unique binding property to lock in moisture instantly. Regardless of your age and skin texture, Pentavitin is suitable for all skin types.  At meeth, our

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You may scratch your head when you hear the word “Carbonated Skincare”. Is it like putting carbonated drinks on your face? It sounds like a myth of yore. But it’s not as gimmicky as it may sound. Carbonated Skincare formulates cleansers and masks with sodium bicarbonate. It was first trendy in Japan and later spread through Korea like a storm.

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We always hear from others saying “Eat fruits that are high in vitamin C”, but why? It seems like Vitamin C is the superstar in our health. It has three proven benefits: skin brightening, collagen boost, and antioxidation. In addition to consuming antioxidant-rich fruits, applying skincare that has antioxidant properties helps protect against free radicals and harmful UV rays. In

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Coat your skin in the refreshing, energizing notes of Nuptifolia flowers with meeth Skin Oil. A little beauty elixir stores in a glass apothecary bottle. Formula empowered by replenishing key ingredients, such as Jojoba oil, Avocado oil, and Squalane, to unleash your skin’s healthy glow. To meet your body’s wide range of needs, meeth Skin Oil is born to enhance

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Skincare trends come and go, but the Japanese approach to flawless skin has withstood the test of time. In recent years, the appeal of Japanese skincare has only widened its reach and even Western consumers have ditched their store-bought local brands to order premium Japanese products online. But what is it about Japanese skincare that continues to enchant skincare enthusiasts

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Your skin is the most sensitive organ of your body and the most visible. Like a delicate sponge, its appearance and health are influenced daily by a host of factors: pollutants, toxic makeup ingredients, harmful UV rays, gravity, and even its own sebum. It rarely takes just one good product to nurture healthy, radiant skin. A truly flawless complexion requires

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