In Japan, beautiful skin is described as fair and smooth meaning bihaku is one of the vital principles in Japanese skincare. A term coined in the early 1900s, it literally means “beautiful white” and also refers to cosmetic products that have a skin whitening or brightening function. Bihaku products are often formulated with vitamin C and very popular among Japanese
Mochi-Hada (Rice-Cake Skin) is the national obsession of Japanese women. A term inspired by the deliciously soft and chewy Japanese dessert, it describes the gorgeously plump and supple complexion that everyone dreams about. With that baby-soft skin, you will no longer need to wear a heavy coverage foundation but can instead focus on an effortless, natural makeup look. To achieve
Nothing can stop meeth from sharing Japanese beauty wisdom with our fans! In September last year, meeth opened our flagship store in Aoyama, Tokyo, inviting new customers to see our products up close. It was a milestone for meeth as we exclusively sold our products online in the past. We see an opportunity to combine offline and online experiences, and
Your skin has different needs as you move through life but figuring out how to best care for it and meet its needs can be a challenge. Whether you are in your twenties with skin that is plump and firm with a complexion that glows with little effort or in your fifties when more attention is needed, it can be
A new discovery of skincare superstar, Pentavitin, enhances skin’s beauty day after day. Known as Saccharide Isomerate, it is a 100% naturally derived plant extract. This carbohydrate complex performs wonders for your skin with a unique binding property to lock in moisture instantly. Regardless of your age and skin texture, Pentavitin is suitable for all skin types. At meeth, our
You may scratch your head when you hear the word “Carbonated Skincare”. Is it like putting carbonated drinks on your face? It sounds like a myth of yore. But it’s not as gimmicky as it may sound. Carbonated Skincare formulates cleansers and masks with sodium bicarbonate. It was first trendy in Japan and later spread through Korea like a storm.